Archive for the ‘Take And Bake’ Category

Meal Assembly or Dinner Boutique?

An interesting article to be sure. Rather inaccurate in many respects and loaded with bizarre assumptions and information that has already proven to be false. I wonder what kind of research Jody did in order to prepare for this article? It seems like this is a rehash of the articles written three years ago rearing its ugly head.

QSR seems to be on a meal assembly revival tour, spouting the same rhetoric from years earlier hoping that, what was old will be new again. While there are a couple of glimpses into how some of the businesses run, including that Super Suppers is letting local stores pick and choose what is on the menu, there is very little that holds up to some quick fact checking.

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Cooking, Henry Ford-style

Cooking, Henry Ford-style

From Financial Times

http://www.ft.com/cms/s/735541a2-20be-11dc-8d50-000b5df10621.html

“Like most Americans, I was brought up thinking of food as fuel: something that should be prepared and consumed as quickly as possible – an unfortunate distraction from the hard work of living.

Now I demand much more of my meals – but I have even less time to cook them. As a single parent, part-time commuter and full-time wage slave, my dinner options on the average workday are limited: we can have leftovers or we can have cereal. Every weekend, I cook up a big pot of something that keeps well (curry, or tuna-noodle casserole) and we eat that as long as we can stand it. By Friday, Cheerios and red wine sounds more appealing.”


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As meal prep booms, a shakeout looms

As meal prep booms, a shakeout looms

http://www.sptimes.com/2006/08/02/Columns/As_meal_prep_booms__a.shtml

“People are starving each other out,” says an Oldsmar entrepreneur. Nationwide, average store revenues leave little after rent and expenses.

An older article that actually seems to get it right.

The Meal Blogger

www.


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Meal Assembly – A New Marketing Platform for Brands

A very good and lengthy discussion about the industry.

http://www.retailwire.com/Discussions/Sngl_Discussion.cfm/115497/20/06 <requires registration>
“Meal Assembly – A New Marketing Platform for Brands

New types of retail store formats pop up all the time, but of the concepts of the past few years claiming to be truly unique, meal assembly centers may actually have a point to make. In a sense taking the middle ground between grocers and restaurants, at meal assembly centers, customers follow simple recipes, putting together pre-cut and per-measured ingredients provided by the center; then bringing the fully assembled meals home for final heating and serving, or to be frozen for later use.

There are social and even educational aspects involved with the center environments that are more akin to cooking classes than food shopping or buying take-out. And based on this week’s announced pairing of Kraft Foods with Illinois-based Dinner by Design, the meal assembly business may demonstrate some interesting brand marketing talents as well.”

The MealBlogger

www.

Interesting article about Let’s Dish

Interesting article about Let’s Dish
http://www.chainleader.com/blog-dave/031006.asp
“Kerry Kramp, the former CEO of Buffets Inc. and an enthusiastic executive, called me to say he’s now running Let’s Dish. Maybe you’ve heard of it–the meal-assembly outfit headquartered in Minneapolis. Funny, Kerry used to run a $1 billion buffet business that employed 28,000 people. Now he’s overseeing four company stores and a few licensees and franchisees. “

The MealBlogger
www.

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