Archive for the ‘Meal Assembly General’ Category

Are you doing a brisk business?

We all know that meal assembly was supposed to conquer Canada. That didn’t quite happen, but it seems they may be just as susceptible to faux media hype as everyone else. I was just reading an article about a store up North that was doing brisk business in an industry that was just perfect for the owners.

I found one of the comments interesting:

Business has been brisk. Sales grew by 17% on a month-to-month basis in their first year of operation. Their customer base now numbers approximately 4,000 and they estimate they sell between 300 and 350 meals per week.

I suppose in these economic times anything more than 10 customers a month would be considered brisk, however when you calculate this out, 300 meals a week is about 50 customers (if they all bought 6 meals each) or around 200 customers a month. Of course, if all those were 12 meal packages it would be about 100 customers a month.

I guess that’s better than some, but not to be rude, I would hardly call that brisk. To be honest, I would see that as barely keeping above water. I really don’t see how you can pay off all your bills and have money left over for yourself with these figures. Again, there are plenty of jobs out there where you can work less and make $40k a year so if meal assembly isn’t making more than that for you it’s a dud business. At this rate I certainly don’t see the owners (and there’s two of them) making $40k a year each. Where’s the retirement plan?

And there’s quotes like this:

"You just need that one good idea to start a business and this one was it for us,"


I wish they would have kept looking.

How many customers come through the door each month?

For the stores that are still open, I’d be curious to know how many customers come through the door each month and what is the average price of the bill? Are they just stopping in for a meal or two from the "grab and go" option or are they sticking around and making a full month’s worth of meals?

It used to be that a store would average around 300 people a month with most of them going for the full meal plan (10-12). What kind of figures are you seeing these days?

Where are all the meal assembly millionaires?

Here ‘s another question you can ask yourself, where are the meal assembly millionaires? A good franchise should be able to propel you into the millionaire category within 5-7 years, don’t you think? Since meal prep has been around since 2003, and the franchise sold the dickens out of this concept, where are the slew of millionaires we should be hearing about by now? After 7 years there should be dozens of owners across the country that are ready to retire and live the life of luxury from the profits of their stores. You have to be out there and I’d love to hear how you did it.

On a more serious note, I doubt most owners are making a profit from their stores let alone something that even comes close to a teacher’s salary. I still firmly believe that if you’re not personally making at least $40k a year as a salary for yourself then you need to start devising an escape plan.


So, who’s gotten rich of meal assembly? Where are ya?

Are people thinking of buying into this franchise?

Recently I’ve seen some new articles crop up speaking the virtues of meal assembly and how it can make meal time easier and help people lose ridiculous amounts of weight. Putting that misinformation aside I hope people aren’t getting the idea that now is the right time to invest in a meal prep business. Just because you can pick up a store at a bargain basement price doesn’t mean you should jump on board and get one.

It’s been awhile since the point has been made so now is a good time to go back and show what buying a meal prep franchise WON’T GET YOU

– You don’t get a national marketing campaign
– You don’t get a franchise run by people with decades or even years worth of restaurant experience
– You don’t get discounted prices because your franchise buys in bulk
– You won’t see your company name listed in dozens of magazines and flyers unless YOU pay for it
– You won’t get handcrafted recipes put together by culinary experts. What you will get is a slew of recipes lifted from other published sources and submitted recipes from contests.
– You won’t get assistance from other store owners in your area since you’re in competition with each other
– You’re going to spend all your time in your store struggling to make a living instead of spending time with your family
– You don’t get guaranteed system for making money
– You won’t be working less hours than a 9-5 job in Corporate America
– You don’t get a repeatable system for bringing in customers
– You won’t be making more than the teacher who watches over your children and gets three months off every summer

Just keep those few things in mind if you have some wild notion that now might be the time to swoop in and make a run with a meal prep store.

Time to check in on store closings

Well, here we are just about half way through the year and since graduations are upon us, the long slow summer is just about to begin. So how have meal assembly stores faired since the beginning of the year? Normally I think the stats on the number of meal prep stores still around is greatly exaggerated and this time around is no different. I find it hard to believe that only 20 companies closed up shop and 53 stores total decided to close. Considering the complete lack of acknowledgement about this industry in the news and other places I find it hard to believe that only a few stores have closed down. Furthermore Dream Dinners only lost 7 stores and Super Suppers didn’t lose any. Really? Both franchises were losing 2-3 stores a month and now they aren’t losing any? Are these the last few stores actually making some sort of profit?

Quite frankly, I’m shocked. The fact that Super Suppers hasn’t shut down completely is an absolute miracle. Either the numbers are wrong or there are some really brave souls out there who are waiting for the economic tide to turn. Despite the fact that banks are closing, businesses are closing, unemployment is through the roof, things are going to change any second, right?

So here’s the question, are there really that many stores still in operation out there, or is the ASSociation that puts these numbers together, sells these stores on their site and sells products to these owner at conventions trying to paint a much rosier picture than reality?

I find it impossible to believe that Super Suppers, who has all but abandoned their franchise, makes no marketing attempts and is getting by on hopes and dreams didn’t close a single store in the last 6 months.

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