Archive for the ‘Franchise’ Category

How did January work out for you?

The first month of the year has come and gone, so how did things work out for you? Did the Dream Dinners blog bring in lots of new customers for you? Did Stephanie’s riveting blog give you inspirational ideas to pass along to your customers? Did Judie’s TV show make you feel better about buying into her franchise? I’m sure it did!

And how did the rest of the country fair? Sales are up, right? Well, no. More stores are now opening, right? Well, leeches are suckering in their friends and customers to buy into this dog and pony show.

According to some new figures it should come as no surprise that Dream Dinners and Super Suppers both had more store closings. Super Suppers is just inches away from dropping below 50 stores. Through miracle of miracle, Dream Dinners is somehow managing to stay afloat with 130 stores. Perhaps those Dream Dinners owners just can’t admit defeat. But in the long run 16 more companies failed and another 55 outlets shut down (more than likely the owners went bankrupt over it).

Personally, I think the numbers are much lower. I’d be surprised if Dream Dinners still had a 100 stores actually operating. They love to play fast and loose with their numbers and in the past they had no problem listing a store that had long since gone out of business as "temporarily closed". And considering they’ve actually removed the franchise link from their sites I would venture to say they aren’t selling any more locations. Probably haven’t sold a new franchise in quite awhile.

Super Suppers is on the outs. I think by the time the summer months roll around, Super Suppers will be nothing more than a bad memory.

And what about all those other franchises we used to hear about? Exactly.

As you might expect, 2010 is starting off with more of the same for meal assembly owners.

Selling Your Restaurant? There is Hope in 2010

You’ll still have a hard time selling a business that smells like a turd, but this might mean there’s some takers on the equipment. :)

Though 2009 was a bad year for small-business sellers, data recently released on Q4 suggests that small-business sales might be gaining momentum—especially in the restaurant space.

Selling Your Restaurant? There is Hope in 2010

Desperate times call for lies and deceit

This was sent to me by a reader of the site. What we have here is an email sent out by a store owner to her customers explaining how great the meal assembly business is and trying to con them into buying a Dream Dinners franchise of their own. From what I was told, the area where this store is located used to have multiple Dream Dinners franchises, multiple Super Supper locations, a My Girlfriend’s Kitchen and a handful of independent stores. All of which are now closed.

Looks like this is a desperate attempt by the owner to try and make money off some sort of franchise referral, or a sad attempt to see if anyone is stupid enough to buy a meal prep store and then unload her store on them "at a bargain price".

This is a pretty pathetic ploy. I can’t believe someone thinks this would work? Who would be moronic enough to buy into a Dream Dinners franchise, or any meal prep franchise for that matter? I can’t believe an owner would pull something like this on her customers.

Do you love Dream Dinners? Have you often thought what it would take to own your own store? Dream Dinners is looking for new franchise owners.

If you are looking for a fun, flexible, and gratifying business, Dream Dinners may be just the opportunity for you! Dream Dinners is the innovator and leader in the meal assembly business and has been for the last 8 years. There are existing stores/market areas available in North Carolina. It is a great opportunity to consider.

The investment depends on the store/location but is usually $125,000.00 – $200,000.00. You would be spending 30 – 50 hours per week on the business and a partner(s) is ideal. I do run the ****** store by myself and it is a lot of work. I am fortunate to have my original staff with me since I opened in September 2006 and they are a huge help. I love my Dream Dinners store and enjoy being there every day. The best part of my day is getting to talk to each Guest that visits the store.

I would be happy to talk with you further about the opportunities available.

Franchises that went boom — or bust

Another fad that soon fizzled? Meal prep kitchen franchises. When the economy was fit, busy families indulged in the luxury of assemble-your-own-dinner services at franchises such as Dinner by Design and Super Suppers. The idea — which, truth be told, never quite made sense to us — is that Mom visits one of these commercial prep kitchens, puts together dinner for the week with conveniences such as pre-chopped ingredients, packs it up and takes home. We’re exhausted just thinking about it.

But in 2005 and 2006, the concept gained a big following. Super Suppers grew steadily during those years, jumping from 40 locations to 206, according to Investopedia, an online financial reference site. Its competitor, Dinner by Design, had 55 outlets. Needless to say, when the economy started to fail, so did Super Suppers and Dinner by Design. People went back to making homemade meals … at home. Now there’s a concept.

No new Super Suppers opened in 2008, and existing owners with SBA loans began failing at a quick pace — 42 percent last year alone. Dinner by Design has also stopped selling franchises and has 23 remaining locations.

 

Franchises that went boom — or bust

Dinner By Design – Meal Assembly Franchise

I wonder if this constitutes false advertising?

Join Dinner by Design, the industry leader in meal assembly!

"One of the hottest franchise sensations sweeping the nation!"

Dinner By Design – Meal Assembly Franchise

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