Burger King Sold For $3.26 Billion To Private Investors

Even burger places are having a hard time making things work in this economy. And they have huge marketing budgets and people who know what they’re doing.

Burger King has struggled in recent years with both the recession and McDonald’sCorp., its biggest rival. Franchisees and analysts blame the chain’s problems on scant menu development, flawed pricing and an overworked strategy of focusing on so-called super fans, people aged 18 to 34 years old who account for half of all visits to Burger King outlets but have been disproportionately hurt by the economic slump.

Burger King Sold For $3.26 Billion To Private Investors

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