Time to check in on store closings

Well, here we are just about half way through the year and since graduations are upon us, the long slow summer is just about to begin. So how have meal assembly stores faired since the beginning of the year? Normally I think the stats on the number of meal prep stores still around is greatly exaggerated and this time around is no different. I find it hard to believe that only 20 companies closed up shop and 53 stores total decided to close. Considering the complete lack of acknowledgement about this industry in the news and other places I find it hard to believe that only a few stores have closed down. Furthermore Dream Dinners only lost 7 stores and Super Suppers didn’t lose any. Really? Both franchises were losing 2-3 stores a month and now they aren’t losing any? Are these the last few stores actually making some sort of profit?

Quite frankly, I’m shocked. The fact that Super Suppers hasn’t shut down completely is an absolute miracle. Either the numbers are wrong or there are some really brave souls out there who are waiting for the economic tide to turn. Despite the fact that banks are closing, businesses are closing, unemployment is through the roof, things are going to change any second, right?

So here’s the question, are there really that many stores still in operation out there, or is the ASSociation that puts these numbers together, sells these stores on their site and sells products to these owner at conventions trying to paint a much rosier picture than reality?

I find it impossible to believe that Super Suppers, who has all but abandoned their franchise, makes no marketing attempts and is getting by on hopes and dreams didn’t close a single store in the last 6 months.

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One Response to “Time to check in on store closings”

  • Geoffrey Donovan:

    The few that are left at Super Suppers may be making enough money that it is fiscally better to wait out their lease until it expires or similar. I would bet that as those 5 year leases start coming due, the remainder will close.

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