What’s Cooking Software – Where are they now?

You remember What’s Cooking Software, right? They hit the scene with software to help the independent meal prep owner compete in the hot and exciting world of the meal assembly industry. They were even behind an ill fated and never quite able to get off the ground coalition idea to help independent owners work together and succeed. I guess they couldn’t work together to make their site succeed.

So where are they now?

Not only are they misleading people by listing the same company more than once (makes you look bigger than you are I guess), if you click their clients, half of them are no longer in business. (At the very least they link to dead sites). A fine example of what their software can do for you.


And let’s not forget Jim had this to say about the meal prep industry:

"The hot concept of "meal assembly" may be over, but innovations for the next market phase are well under way.   The trick is to be capitalized enough or "fending off your debtors" long enough to make it there when the pendulum swings.   And, it will swing." – June 16, 2008

Indeed, Jim, swing like the gallows. And Jim promptly closed his own meal prep store shortly after making this bold assumption.


It doesn’t look like the What’s Cooking Software site has been updated with new clients since June, 2008, right after Jim predicted the pendulum to swing. Go figure.

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