Archive for April, 2009

Dream Dinners creates Dinners for Life

In April of last year Dream Dinners had the idea of offering meals that were targeted toward the “diabetic” group. Originally they offered 6 menu items to help those with a more specialized diet.

Now Dream Dinners is spinning the idea off as its own separate entity. As of yesterday they launched Dinners for Life, a rebranding of their current offering which focuses exclusively on creating meals that fit in to a diabetic meal plan.

An interesting idea to be sure, but a quick glance at the meals offered at the Dinners for Life site and those offered at Dream Dinners shows a menu that is almost identical. The lineup is basically the same with the choice of rice being the only real noticeable change between meals. It’s a fine idea to offer this kind of menu, but since the stores are offering the same menu items is this really a whole new concept?

Also, it seems that only a few stores have decided to participate so far. Out of the 166 stores Dream Dinners currently has, only 5 stores from 3 states are listed on the Dinners for Life site. It could just be that the site really isn’t quite done or Dream Dinners is just a little behind in getting the stores listed, but obviously the number of participating stores is pretty low so far.

Of course my first question is how much is this new branding idea going to cost the current store owners? Since this is obviously a separate site and isn’t just listing additional meals on the main site like it used to, and the fact that only a few stores are currently listed for this new offering, I assume there has to be a cost involved. Will stores just get to roll this out as part of their offering or do they need to pony up some money so they can get the Dinners for Life logo attached to their stores and get listed on the site? Is this an optional rebranding or do you get hit with a breach of contract if you don’t play along? Or is this new site just a marketing tool and owners will get all the benefit of it without having to do anything or spend any money?

Again, it seems like a neat idea, but is this too narrow a niche for it to be profitable? And is it worth spinning off a whole new site and brand for something that originally was sidecar to the main site. Also, since the menu offerings are virtually identical between the sites, is there enough variety for this new Dinners for Life to sustain itself?

One in 10 Americans receiving food stamps

A record 32.2 million people — one in every 10 Americans — received food stamps at latest count, the government said on Thursday, a reflection of the recession now in its 16th month.

Food stamps are the major U.S. antihunger program and help poor people buy groceries. The average benefit was $112.82 per person in January.

One in 10 Americans receiving food stamps

‘Recession gardens’ trim grocery bills

I have to say I really like the idea of putting horticulture back in the elementary schools and beyond.

As American families try to stretch their food budgets during the recession, some are turning to the backyard, rather than the grocery store, as the place to look for produce.

Recession gardens are catching on with many first-time planters who want a healthy meal at an affordable price.

About a fifth of the gardeners this year will be new to the activity, the survey says. Most — 54 percent — said they will garden because it saves them money on food bills.

‘Recession gardens’ trim grocery bills, teach lessons

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