Brown Bagging Grows for Women

Adult consumers in the U.S. will be carrying more than 8.5 billion brown bag lunches this year, according to the NPD Group, a national market research company.

Nearly two-thirds (63 percent) of women at some time pack a lunch for themselves, with 39 percent indicating they do so at least once a week, according to a recent survey commissioned by the Grains Foods Foundation and conducted by Harris Interactive. That number is expected to grow, with more than one-third (37 percent) of U.S. women who pack their own lunches indicating they plan to do so more often in the coming year than they have in the past.

Brown Bagging Grows for Women

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