Archive for September, 2008

‘Rachael Ray’ Cooks Up Success Promo

Experiential marketing is increasingly popular with magazine publishers that are seeking to make their titles into multi-platform brands. The latest initiative comes from Everyday with Rachael Ray, which is bringing its advertisers’ products to Super Suppers, a national retail chain of 144 do-it-yourself venues. Super Suppers allow consumers (mostly women) to cook up to a month’s worth of prepared meals for the freezer without the hassle of grocery shopping or cleanup.

‘Rachael Ray’ Cooks Up Success Promo

Pain Spreads as Credit Vise Grows Tighter

This is certainly going to have an impact on small business owners across the board. Limits are being cut in half and rates are going up.

The latest outgrowth of the housing crisis, the breakdown on Wall Street, threatens to gradually corrode economic activity on Main Street, mainly by disabling the credit on which so many everyday transactions depend — but also by frightening people.

Lenders of all types had already been raising the bar for borrowers, turning away all but the best customers. This week, they became even less willing to part with their money, further crimping budgets and family spending.

Pain Spreads as Credit Vise Grows Tighter – NYTimes.com

T.G.I. Friday’s Introduces Frozen Skillet Meals

PITTSBURGH–(BUSINESS WIRE)–The same delicious and bold flavors found at T.G.I. Friday’s(r) restaurants can now be made and enjoyed right in the comfort of home, thanks to new T.G.I. Friday’s(tm) Complete Skillet Meals.

“T.G.I. Friday’s restaurants have always been fanatical about bringing great tasting food to our guests,” said Andrew Jordan, senior vice president of marketing for T.G.I. Friday’s USA. “T.G.I. Friday’s Complete Skillet Meals bring Friday’s flavors to your own dinner table.”

T.G.I. Friday’s Introduces Frozen Skillet Meals

Fast Casual Chains Not An Economic Casualty

Fast casual chains are bucking the trading down trend. Buoyed by healthier offerings and a narrowing price gap compared to quick-service restaurants, chains like Panera Bread and Chipotle are seeing a continued sales surge.

Fast Casual Chains Not An Economic Casualty

Changes to the Discussion Forum

In the process of making some adjustments to the forum I did notice there are several people using multiple IDs to ask and answer their own questions. This will need to stop. This site has been built on the idea of anonymity and the freedom to post your thoughts, however this is quite misleading and is not something I wish to promote.

Any users who continue to post as multiple people will be banned from the site permanently.

The idea of fly by postings has been brought up previously and that is currently being addresses. Previously I have been very reluctant to remove a post because I don’t feel it’s my place to moderate someone’s thoughts and ideas. However, I will now take a more active role in removing posts that do not advance the conversation. Putting forth an idea or having an opinion is perfectly fine, disagreeing with or going against the grain is fine as well. Poking fun and sarcasm is also perfectly fine (within reason). However, making statements obviously rooted in gossip that have no clear purpose, will now be removed. We should all be old enough and wise enough to know what is helping a conversation and what is interfering.

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