‘Rachael Ray’ Cooks Up Success Promo

Experiential marketing is increasingly popular with magazine publishers that are seeking to make their titles into multi-platform brands. The latest initiative comes from Everyday with Rachael Ray, which is bringing its advertisers’ products to Super Suppers, a national retail chain of 144 do-it-yourself venues. Super Suppers allow consumers (mostly women) to cook up to a month’s worth of prepared meals for the freezer without the hassle of grocery shopping or cleanup.

‘Rachael Ray’ Cooks Up Success Promo

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