Burger King looks to woo mom with new kids meal

Even fast food realizes it needs to be better. And clearly targeting mom is the first place to start. If kids go for the new meal, it will just mean even more trouble for the rest of the food market.

NEW YORK – The clown trying to win your mother’s heart has a new rival and this guy’s royalty.

After watching its bigger rival McDonald’s Corp. try to woo mothers and grab a share of the family budget, Burger King Corp. – known for its edgy ads featuring a man with an oversize plastic king mask – is launching a new marketing and promotional campaign Monday targeted to moms.

Burger King looks to woo mom with new kids meal

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