Pizza Hut turns 50 in tough time for the industry

It is a tough time for pizza makers, who are strapped by rising cheese and flour costs and consumers who have been pinched by a sluggish economy.

Last year, Pizza Hut Inc. closed more U.S. restaurants than it opened, which it attributes to such factors as leases ending and restaurants being sold.

Analysts say Pizza Hut was due for an overhaul the new menu may help it through a rough time for the industry.

The chain known for its red-roofed restaurants is now updating its look, with plasma TVs, sports bars and local sports memorabilia. It’s also rolling out tubs of baked pasta and piles of fried chicken wings to go with its famous pizzas.

Pizza Hut turns 50 in tough time for the industry

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