Consumers Reacting to Higher Menu Prices


In a recent national survey by foodservice consultants Technomic, more than half of consumers polled said they have noticed higher menu prices at full-service restaurants.

Perhaps a more disconcerting finding for restaurant operators, however, is that consumers have exaggerated notions of how much prices have, in fact, increased at national chains.
The national poll asked consumers about their full-service restaurant menu price observations and expectations, as well as their forecasted change in restaurant spending. Among the findings:

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Consumers Reacting to Higher Menu Prices

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