Cena Boasts Way To Beat The Meal Assembly Odds

Cena seems to have discovered the winning formula for making meal assembly work:

Franchisees need to attract about 100 regular customers that spend an average of $150 a month for a franchise to be profitable, Badinger says, adding, “It generally takes about nine months to get the Cena name out there and develop a customer base.”

Badinger says Cena should outperform the industry.

She says that Cena stores have profit centers that in some cases bring in as much revenue as the meals themselves, making the franchises unique in the industry. Those profit centers include full wine shops, bakery products, side dishes, and facility rentals.

Cena even sells its own signature coffee, an all-organic, free-trade blend roasted here by 4 Seasons Coffee Co., of Spokane. The coffee is fresh roasted to order for each Cena outlet.

Badinger says Cena prides itself on its selection of “a little better wines at very competitive prices,” and franchisees are encouraged to help customers pair wines with meals.

Cena outlets also can serve wine in the stores, so customers can sample wine as they put meals together.

Cena facilities can be rented for private parties, Badinger says. Corporations sometimes use a facility as a new twist on an office party, or as a team-building exercise.

“When you’re done, you have something to take home,” Badinger says.

She says franchisees also are encouraged to hold special events such as local wine tastings.

The events, she adds, aren’t very profitable, but introduce potential customers to the Cena concept.

“Our forte is getting people in the door,” she says. “Cena is a fun place to be. You can have a glass of wine and get some work done.”

Of course! Why didn’t we think of that!!!

Read the full article here:

And if you’re really feeling adventurous you might want to have a look at this one from FranchisePick.com; the comments are certainly interesting…

Cena Meal Prep Franchise by the Numbers:

Cena, a growing meal prep (”Meal Assembly Kitchen”) franchise opportunity was founded by foreign language teacher Tammy Badinger, who opened her first unit in 2005 and began offering franchises within less than a year. Unlike many others in the industry, Badinger is pretty proud of her numbers. We’ve extracted the Cena franchise and industry numbers from a recent article (Meal-prep chain serves up success) in the Spokane Journal, transposed them for no good reason, and display them here for your review and comments (please leave below):

Full article available here:

Other Articles of Interest:

    None Found

6 Responses to “Cena Boasts Way To Beat The Meal Assembly Odds”

  • independent owner:

    It would be interesting to know if wine truly is a profit center. We considered selling wine, but the license was pricey and wholesale wine prices not that great compared to what could be found in larger wine shops. With limited space in our shop, wine didn’t seem to make sense for us.

  • indie:

    Not to mention the increase in your liability insurance and increased inspections. And the tax structure…ugh.

  • mysterymiss:

    In Ohio, where I was located in order to sell wine we had to buy a license, IF one was for sale, available or for sale. THat could carry a price tag of up to $30,000 or more depending on who was doing the selling (directly from the state a broker or businesses trying to resell an exisiting license). If you wanted to have wine tastings, that was another license, more cost on on and on…..For us in our small community ALL the grocery stores & mega marts already sold wine. We thought about it and pondered it and although we would have LOVED to have wine to add to our cooking studio/MAK/Gourmet food & Kitchen ware store, we could not justify the cost, the wait or the ROI.
    I LOVE the CENA idea, not sure it’s gonna work. I have serious doubts that just adding wine, gourmet food stuff & kitchenwares to an MA/ Take & Bake store is going to work…..not enough evidence or time to really assess the “dandy idea” the present and I will say it again, a “dandy idea” does not a franchise-able business make.

  • DinnerZen:

    http://www.socialegourmet.com has offered a fairy extensive gourmet food shop component since their inception (I believe). Nice pics on their website. I suppose it gives folks something better to do than sit and drink coffee while they take a break. They also have some “express” locations, which I believe are just for take and bake pick ups. No clue how that’s working out for them….maybe somebody else has a clue?

  • DinnerZen:

    Correction, they don’t have a “fairy” at socialegourmet.com but they do seem to have a “fairLY” extensive gourmet component.

  • mysterymiss:

    I have heard (but not completely checked it out for myself) that Sociale gourmet has closed sveral of their original stores and are not doing well….I got this from a gal who runs an MAK in MN. I have looked at their website & calendar and it looks iffy.
    I LOVED their idea’s, but again, not enough data for me or time in the marketplace to decide of it’s a dandy idea that will work.

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