Meal Assembly – A New Marketing Platform for Brands

A very good and lengthy discussion about the industry.

http://www.retailwire.com/Discussions/Sngl_Discussion.cfm/115497/20/06 <requires registration>
“Meal Assembly – A New Marketing Platform for Brands

New types of retail store formats pop up all the time, but of the concepts of the past few years claiming to be truly unique, meal assembly centers may actually have a point to make. In a sense taking the middle ground between grocers and restaurants, at meal assembly centers, customers follow simple recipes, putting together pre-cut and per-measured ingredients provided by the center; then bringing the fully assembled meals home for final heating and serving, or to be frozen for later use.

There are social and even educational aspects involved with the center environments that are more akin to cooking classes than food shopping or buying take-out. And based on this week’s announced pairing of Kraft Foods with Illinois-based Dinner by Design, the meal assembly business may demonstrate some interesting brand marketing talents as well.”

The MealBlogger

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